Dufaylite
Dufaylite Group is a manufacturer of an innovative material used in the international print, signage and design industries. Turn Key launched an integrated PR and social media campaign to raise Dufaylite's profile, focusing on its pioneering Ultra Board product. In six months, Turn Key has successfully positioned Dufaylite as industry experts industry, launched new products, generated business enquiries as far as South America and increased traffic to its website through media relations, the Ultra Board Blog and Twitter. The campaign has reached an audience of 1.1 million, delivering a three times ROI, and recorded a Twitter Klout rating of 28.
