Midori
'Midori' is Japan's premium melon liqueur and is made from Japanese Yubari and Muskmelons to give it a sweet, fruity taste. Turn Key was briefed with launching the drink in Europe through the execution of a creative platform that would heighten awareness of the liqueur and its Japanese brand heritage amongst consumers and bartenders. The concept was brought to life through an animated video, photography, marketing and sales collateral, training documents, a brand book and a range of Japanese-inspired POS that promoted the premium brand experience in bars throughout the UK. The project was great fun to implement and served-up superb results for the client.
