Proven
A snapshot of some of the brilliant brands we’re working with and their great campaign results…
Our Brief
To increase market share and to promote leading boiler manufacturer, Ideal Heatings’ new seven-year warranty on its Logic+ range of boilers.
Our Solution
Targeting installers and merchants, Turn Key launched a seven-month ‘benefits’ campaign highlighting key reasons to choose Logic+ under the creative campaign concept, “Magnificent 7â€. The campaign included a dedicated microsite with a promotion countdown and an interactive service revenue calculator. A burst of messages across SMS and emailers along with in-store POS and trade advertising were used to further promote the campaign. Internal collateral was also created to educate and inspire the sales team.
The Results
The “Magnificent 7†campaign was a huge success with Ideal Heating being inundated with calls and Logic+ sales increasing by 38 per cent in a market that was 12 per cent in recession. The campaign positioned the brand as an industry leader and resulted in competitors responding with copy-cat seven-year warranty campaigns.
