Proven
A snapshot of some of the brilliant brands we’re working with and their great campaign results…
Our Brief
Following a successful 6 month PR campaign, Turn Key was appointed by leading hair extensions brand, Great Lengths as its integrated marketing agency and was tasked with the re-positioning of the brand to drive footfall to salons and to connect with consumers on an emotional level.
Our Solution
We took the brand’s corporate looking, trade-facing website and designed and developed a fully responsive consumer-facing website. We used beautiful, large imagery and developed a clean, fresh, high-end look to evoke emotion. The site included a ‘social hub’ for consumers to engage with our social media content and a blog, creatively named, ‘Great Lengths Extended’ to position the brand as an expert and to increase SEO. A targeted PR campaign focusing on celebrities was also implemented to drive brand awareness and demand.
The Results
In the first month alone, hits to the website had doubled, 60% of which were first time visitors. The PR activity reached over 23 million people creating an EAV of £590,000, which resulted in 28 times return on investment. Turn Key has since been retained and will continue to manage and deliver an integrated marketing strategy for 2014.
