Proven
A snapshot of some of the brilliant brands we’re working with and their great campaign results…
Our Brief
Eden is a leisure and retail destination in High Wycombe. Due to stiff competition and customers perceiving the centre as outdated, Eden appointed Turn Key to develop a 14-month consumer engagement campaign to reposition the centre and drive footfall.
Our Solution
To position Eden as a fashionable, modern shopping destination, Turn Key created the ‘Discover Eden’ campaign, aimed at repositioning the centre to consumers, improving the shopper profile and demographics, and encouraging retailers to get involved, promote hero products and get behind the centre. The ‘Discover Eden’ creative platform was launched and rolled-out online and offline across a number of outlets, including 48 sheets, bus wraps, posters, online banners and YouTube advertising, as well as throughout the centre itself.
The Results
Following the launch of the campaign, in December alone, footfall increased by 9.4 per cent, which equated to 125,000 customers. Tactical initiatives such as YouTube advertising generated a click through rate of 3973 per cent and Facebook ‘likes’ increased by 645 per cent. Turn Key is now Eden’s retained integrated agency.
