To begin with, creativity in digital is about choosing the right tools for your clients. Digital marketers are armed with a mass of different options, from social media to SEO, and choosing the right ones for a campaign make the difference between a web hit and an embarrassing failure. You can be incredibly creative with how you make digital speak to the different marketing disciplines too so having multiple touch points which all deliver the same concise message is vital.
Once you have decided upon the delivery method, creativity is as much about what goes on behind the scenes as it is the front end design. It’s about finding the best way of delivering content so it looks and performs correctly across the ever-increasing number of platforms and, if this means trying something new, so be it. The joy of digital is that it is ever-changing and a there’s a world of developers out there who are constantly looking to improve upon the way things are created and delivered.
Ultimately though, digital creativity is about improving the overall user experience online. Making sites, apps and online marketing easier to peruse and consume leads to a better digital experience which has beneficial results for the client – whether it means increased hits, longer dwell time or more online sales!