As many marketeers and creatives will know, The Drum recently launched a Pussy Riot campaign in support of freeing the Russian punk band from jail. As part of its continual quest to promote freedom of speech, the publication called out for designers and creative professionals to invent a quirky piece of merchandise to support the appeal.
At Turn Key, we love a challenge and our Junior Designer, Carl , quickly got to work. He came up with the incredible app, Angry Bitches.
The app takes on the legacy of the popular Angry Birds, aimed at the ever-growing demand of the casual gamer. The objective of the game is to wreak havoc for your rights in the name of feminism, using the ’slinky shot’ (cleverly entitled by Emma from PR!) to fire band members and disrupt the opposition. As the game develops you gather more power as you race through levels unleashing accumulated ‘Pussy Power’ in the form of speed, strength and other abilities.
As soon as we submitted the artwork to The Drum, it was uploaded onto the website as their ‘Pick of the Day’ and needless to say Carl was grinning like a Cheshire Cat for the rest of the afternoon!
The winning piece of merchandise will be transformed into an actual product and sold with all proceeds going to the Pussy Riot appeal. Voting opened on The Drum’s website last week and closes this Friday (28 th September) so PLEASE support us and vote Turn Key. Tell your friends, tell your family and tweet it to anyone who will listen and let’s bring Angry Bitches to life!