Turn Key designer Sean has been busy with some exciting graphic motion projects over the past few weeks. Here he talks about his work with metalcore band, Bring Me The Horizon, on the teaser video for their upcoming album, Sempiternal.
When we first heard about the opportunity to work with Bring Me The Horizon , we couldn’t wait to get stuck in. The band wanted to create a dynamic video for the forthcoming album Sempiternal, using the symbol of the cover’s artwork. Having such an open brief gave us a lot of creative freedom over the project.
To design an engaging two minute video that was basically just made up of circles, we had to be very creative and carefully plan each stage so that the viewer wouldn’t lose interest. This was the main obstacle for us and we relished the challenge.
From listening to the music we broke the animation up into three sections. The beginning needed to be slow and mystical to reflect the opening of the song, then progressively speed up, becoming more aggressive as the beat kicks in and singing starts. It all builds up to the ending when the symbol forms together just before the final bass drops.
Having the circles appearing gradually and slowly building up the symbol throughout the animation gave a feeling of depth and space. We managed to capture the mood and intense build-up of the music with the animation, which really grabs the viewer’s attention and doesn’t let go, fulfilling our brief perfectly.
For a project that was such a quick turnaround, we had a lot of creative freedom which gave us an opportunity to really show off our talent. Overall the client (and their fans) gave amazing feedback, everyone at Turn Key loved it and the internet hits have been phenomenal!
Check out the video here: