Get your hashtags and viral videos at the ready as today marks the beginning of Social Media Week. With over 1,000 events taking place in 12 cities around the world, this year promises to be the biggest SMW to date.
Here at Turn Key we are social media mad so every day this week we will be showcasing some of our favourite social media campaigns from the memorable, to the most creative.
To get the week started we have the PR team’s personal fave – Yeo Valley’s Tractor Factor. In February 2011, Yeo Valley launched an official search for the next farming number one single. Farmers were asked to upload their rendition of a chart song and the video with the most public votes went on to be crowned the Tractor Factor winner.
The worthy winners were DJ Wooly (ft. Will.I.Lamb) with Plough On – we love it!!
Keep an eye on the TK Twitter for tomorrow’s top pick #TKsocialfix