Most of you may already know but we’ve been working with Thai restaurant group, Chaophraya , for a while now. As brand guardians for the chain, we were delighted when it revealed plans to re-launch its flagship Leeds restaurant. The venue has undergone a complete refit, taking over the downstairs space which has been transformed into an extended restaurant area and brand new Palm Sugar lounge .
Leading up to the VIP re-launch event, we quickly got to work designing and printing all of the required menus and marketing collateral. Our PR team began inviting the region’s media and lifestyle bloggers and the RSVPs soon flooded in. We couldn’t wait to discover Leeds’ newest hotspot and neither could the other invitees!
On the day of the event, Twitter was abuzz as guests tweeted their excitement and we soon found out that they had reason to be. The re-launch was absolutely Thai-riffic. There was a Pad Thai station, a monk blessing guests, Thai hand massages, dancers and even a bit of boxing – how’s that for entertainment? We munched on delicious Chaophraya canapés (although Samara didn’t fully appreciate the banana and cheese spring roll) and sipped Palm Sugar cocktails until the early hours with some lovely clients and journalists.
Here’s a selection of photos from the event and a sneak peek of our new favourite Leeds watering hole! For a full gallery of images, visit Chaophraya’s !
