Here at Turn Key our marketing campaigns incorporate design collateral of all shapes and forms. From digital creative such as website designs, e-newsletters and direct mailers to printed collateral like leaflets, brochures, point of sale, posters, menus and much more, you name it, we create it!
With our aim to ensure all our clients receive high quality designs printed to perfection, we work with a team of dedicated suppliers to turn our creative designs into professionally produced materials.
This week TK Executives, Olivia Thew and Olivia Nicholson headed to one of our Leeds-based printers, Pressision Printing . As new members of our marketing and digital teams, both Olivias took a tour of the studio to enhance their knowledge of the printing process. Here’s a sneak peak of their trip to Pressision and an insight into the journey our designs go through, from concept to completion:
As we are both new members to the Turn Key team, we felt it would be beneficial for us to brush up on the terminology and different technological processes involved in print and production.
After a few minor detours courtesy of Google Maps, we arrived at Pressision to be greeted by Ian Cavanagh, the company’s Sales Executive. Ian introduced us to the team and talked us through everything from digital accounts to the mechanics behind each printer. What originally seemed like a different language at the beginning of the day started to make sense by the end of our trip!
We were taught the basics of how to quote accurately, the four colour print process (CYMK), die cutting, how the plates of the litho press work, and shown examples of Turn Key work being produced. Ian talked us through many samples of different stock showing the different weights, examples of what each can be used for and products at different stages of print.
The afternoon was a great success and gave us a sneak peak of some of our work in progress. We’d like to say a massive thank you to Ian for taking the time to show us around and explaining the different elements of print!
