We recently stumbled across this awesome branding concept from Swedish designer Hampus Jageland.
EdgeBoard are handmade chopping boards that have a special feature; a convenient edge that can be used to easily slide food off the board.
Taking this unique feature, Hampus created this simple but clever brand which can be applied to just about anything with a straight edge.
The identity combines the two first letters of the name and highlights the product’s special feature – simple, smart and effective. It just goes to show what you can achieve with a well thought out concept.
