I was flattered to be asked to help judge the 2012 Insider Yorkshire Digital & Technology Awards recently and it’s a job I have taken on with joy. The wealth of quality, digital work within the region seems to improve year on year – as bigger and better companies and brands are choosing to move their online marketing budgets out of London and into the arms of a warm, Yorkshire agency embrace.
It’s no surprise really. Creativity doesn’t have a specific address within the M25 circle and, in fact, the region has become established as one of the largest digital and technology hubs in the country. From the better known agencies, that genuinely give their ‘big smoke’ competitors a run for their money in the client wars, to the smaller shops coming up with increasingly intelligent ways of using digital to put their clients on the map, it has been a pleasure to see the quality of the work being produced by Yorkshire businesses.
Working in an agency it’s far too easy to be critical of our competitor’s work when I genuinely believe celebrating what the region has to offer will have positive effects for all of us. And some of it is rather good to boot! So, in celebration of all things digital, and all things Yorkshire, I hope to see you at the awards ceremony on the 28th March. More information can be found here