Following the popularity and success of GO Food’s flagship store in Spitalfields Market, GO has opened its second London store in the hip and trendy area of the city, Chiswick Park .
In addition to GO’s concept of fresh, convenient, quality food, GO wanted the new store to be reflective of its customers in the modern, urban Chiswick area.
Briefed to design something original and unique, our designers put their Macs to one side and took to the drawing board (literally). They hand-sketched the design (seen below), which was then projected onto the wall and hand drawn by a local London-based illustrator.
The original and contemporary look has been designed to mirror the quirky, cool and edgy environment of the surrounding area. This was really important when it came to creating the right atmosphere and ambience for the venue, whilst creating standout from surrounding competition.
If you’re in the area and fancy a deliciously fresh lunch, pop into GO Chiswick – the Pizza Parma comes highly recommended.