Turn Key Blog. Things we've done and the things we love.

Following the popularity and success of GO Food’s flagship store in Spitalfields Market, GO has opened its second London store in the hip and trendy area of the city,  Chiswick Park .

In addition to GO’s concept of fresh, convenient, quality food, GO wanted the new store to be reflective of its customers in the modern, urban Chiswick area.

Briefed to design something original and unique, our designers put their Macs to one side and took to the drawing board (literally). They hand-sketched the design (seen below), which was then projected onto the wall and hand drawn by a local London-based illustrator.

The original and contemporary look has been designed to mirror the quirky, cool and edgy environment of the surrounding area. This was really important when it came to creating the right atmosphere and ambience for the venue, whilst creating standout from surrounding competition.

If you’re in the area and fancy a deliciously fresh lunch, pop into GO Chiswick – the Pizza Parma comes highly recommended.

No day is ever the same for our Digital Account Director, James Wray . Here’s a little update on the sights he’s seen recently, including Ideal Heating’s stand at this year’s Retro Expo…

Sometimes working at a creative agency, you find yourself in places you never dreamed you’d get to.

Last week I was working on the latest album website for metalcore band Bring Me The Horizon one day the next finding myself at an onshore gas drilling rig near the Lancashire coast! The following day, Rachel Phipps and I attended Retro Expo at the Birmingham NEC, otherwise known as the UK heating industry’s event of the year.  Ceaseless glamour!

We were there to meet our client Ideal Heating and to see Turn Key’s artwork and animations for the Magnificent 7 campaign come to life on their amazing new exhibition stand.

As a career-long digital marketer, I’m used to seeing the fruits of my labour exist in the virtual world. However, it is still something really quite special when I get the chance to see work in a physical environment, particularly for me when it consists of an outdoor digital element too!

Ideal’s stand was the cream of the crop at Retro Expert, the most stand-out by far! Consisting of statues of huge rotating 7’s (marking the ‘7 year warranty’ campaign), a bar (always important in attracting visitors!), and beautiful canvases with the campaign messages. There was even a giant LED video wall (the kind you see at rock concerts) playing a specifically created animation including a timer, counting down in real time to the end of the 7 year warranty offer.

Take a look for yourself…

We’ve been working closely with Eden shopping centre in High Wycombe since early 2011. One of our main objectives has been to excite and inspire shoppers within the centre, as well as promote sections of the centre such as the entertainment area.

It’s been a great opportunity to use the empty shop hoardings for the creative and we have designed eye-catching messages, both directional and campaign-led. We’ve also designed the store finders, digital screen videos and plenty of posters and leaflets to grab the attention of shoppers.

Last week we were lucky enough to see some of our designs in action as we visited Eden, here’s a little look at some of the marketing merchandise we’ve created:

We all like to muck in at Turn Key, so when we were asked to complete a photo shoot for innovative mobile accessory company, MyBunjee, our team literally jumped at the chance to get in front of the camera – as well as behind it! Throughout the shoot the team were jumping about on skateboards and snowboards and we finished the day not just happy we’d got some cracking action shots, but that everyone was still in one piece!

The shoot went really well and you will be able to see the fruit of our labour on a brand new website and a host of marketing collateral very soon. However, in the meantime, here’s a sneak peek behind the scenes.

Thank you to our models, Oliver and Olivia for doing a great job!

Last week saw the unveiling of Chaophraya Glasgow – Europe’s largest Thai restaurant.

Following a 14-week renovation project and set over four floors on Buchanan Street in the heart of Glasgow’s shopping district, the stunning multimillion pound eatery offers fine dining, a luxurious Palm Sugar bar and much more.

Having worked hard to ensure all marketing collateral such as menus, leaflets and karma cards were ready in time for the launch, team TK packed their bags and hopped on a train to bonnie Scotland to join in the launch celebrations. The TK PR team have also been building a buzz online via and to ensure no stone was left unturned on making it a night to remember.

Glammed-up and excited to see the venue in all its glory, a red carpet led the way to the entrance, complete with Paparazzi-style photographers and videographers and an authentically dressed Thai lady meditating above the doorway. From here on in ‘wow’ was the buzzword of the night!

As we entered the restaurant we were each offered a choice of champagne, wine, beer or Mango Martini to enjoy as we marvelled at the spectacular interior.

Downstairs to the right was Chaophraya’s famous Palm Sugar bar lounge , which lived up to our expectations. The granite bar and bottomless list of cocktails, accompanied by cool and funky music called for another ‘wow’ moment.

On to the first floor, the Ballroom. This breath-taking room is the main dining area, complete with a state of the art open kitchen and mini booths to enjoy a meal any night of the week. And, no event would be complete without an abundance of canapés so, Chaophraya did what Chaophraya does best and put on a feast fit for a king. There was everything from Thai fish cakes and spicy beef salad, to more quirky Scottish-Thai fusion dishes including scallops and black pudding and for dessert, chilli chocolate brownies!

And, if dining with the masses doesn’t do it for you, the next floor takes you to a private balcony for two that overlooks the Ballroom – yes, you’ve guessed it, another ‘wow’ moment.

We then moved onto the top and final floor – the private dining area and whiskey bar. Each private area is unique and caters for different tastes. There is a sunken seating area, where a Buddhist monk was blessing guests, an authentic Thai room, complete with wooden furnishings including large backed chairs imported from Thailand and a luxury dining room with hand-painted plates and gold plated furniture.

Once we had completed the tour we enjoyed the vast array of entertainment, which included belly dancers, air acrobatics, a snake called Bob and not forgetting the Pretty Boys of Bangkok who took quite a shining to our designer, Paul.

The whole night was amazing and we really enjoyed seeing all of our hard work come together in what was an incredibly successful opening night.

You can view the full gallery of images on the and more information about Chaophraya Glasgow is available on its stunning new website , designed by Turn Key who else?

Over at Turn Key, we love a good competition, even more so when we can all get in on the action! Over the past month we’ve gone T-shirt crazy as we were challenged to channel our creative juices into the form of a funky top starring the fabulous TK logo!

There were ten entries in total designed by the creative experts amongst us.  Here’s a look at the good, the bad and the (slightly) ugly competitors:

The idea behind the competition was to design a modern, trendy T to be printed for every member of team TK. As the deadline for competition entries passed, voting commenced and we, along with guest judge and our favourite photographer, Guy Farrow, picked our preferred style.

It was a tough decision but our Senior Designer, Phill Smith triumphed and was named the winner with his black ‘block’ design:

When quizzed about his inspiration for the creation, Phill said he’d aimed to design a cool T-shirt that everyone could wear. As for the mysterious black block on the front… he wanted to get everyone’s imaginations going to interpret the meanings behind it.

Phill will be adapting his design to perfection over the next few days before it is sent to the printers – needless to say we are all itching to try it on!

Team PR went above and beyond last week hand delivering custom made pint glasses including an invitation to ‘Beer with Blacks’ – a mini beer festival being held by our client, Leeds-based Blacks Solicitors to introduce its new legal licensing whizz Mark Beedel.

We were lucky enough to enjoy an hour of the glorious sunshine whilst touring the city as we popped in to see some of our favourite journo’s at the Business Desk, YBI, the YP and the YEP.  A welcome, refreshing and mouth-watering surprise for our favourite contacts. Can’t wait to see you there on the 19 ^th … make mine a pint!

Designer Sean Simmonds loves… the More 4 rebrand

You’ve got to admire the detail and creativeness that’s gone into the More 4 rebrand by ManvsMachine.

When you watch the ‘making of’ for the idents, it’s fascinating to see the process they have gone through and the amount of time and effort it has taken.

In our opinion, it’s one of the best channel rebrands out there!

Check out the making of the video here

from on .

Junior Designer Carl Holderness loves…a brand new mixing app from Jonas Eriksson

Vintage meets technology in this brilliant new mixing app from designer Jonas Eriksson . The simple typography combined with some beautifully put together visualizers makes an acoustically appealing app for any lover of things old and new!

Senior Designer Phill Smith loves… this amazing animation

We love this. A perfect example of when designers are let loose!

The only brief was to end on the company logo. Brilliant brief.

The pink jelly/digital characters are well designed and bring humour to what is a very slick and contemporary ident. They capture the motion perfectly as each poor guy is piped around well rendered clear tubes.

See the full 40 second animation here

from on .