Here at TK we’re totally blogsessed, this channel of communication has so many benefits for brands and businesses looking to ramp up their online activity. Our PR Executive, Gina , has blogged about blogging – giving businesses some tips on how to join the blogosphere…
Update regularly
Just as you would with Facebook or Twitter, a blog is a channel that needs to be updated regularly. For most brands, we advise about once a week or three times a month, however this depends completely on who your audience is. Blogs make excellent content for social media and updating regularly will help your website climb the Google rankings
Content is KING
It’s our favourite phrase here at Turn Key, but content really is invaluable. If you get bored writing your blog, the chances are, people will get bored reading it! Make sure you’re writing about relevant topics that are interesting to your readers. Try to keep things varied, put together a rough schedule of blog ideas for each month, although be prepared to post something quickly if you see a story in the news that you have an opinion on.
Integrate key words
SEO can be hard to get your head around, but one of the basics is to try and weave in key words to everything you publish on your website. Blogs are a great way to do this – for example – at Turn Key we may want to include the words; marketing, PR, design, social media, agency, Leeds (see what we did there?) By including keywords strategically and intelligently into your blog and website, you’ll have a better chance of climbing the search engine rankings.
Snap happy
As the old saying goes, a picture tells a thousand words and blog readers don’t want to spend hours scrolling through information. Make sure you keep your blogs brief but include plenty of photographs and visual aids such as infographics and diagrams, a paragraph or two and some well-chosen images will have just the right effect.
Sense the tone
The tone of a blog is different to that of a website page or magazine article. A blog is ‘web log’, an online diary, and this allows bloggers to employ a more personal tone which reflects the voice of the writer or the brand.