We may be going a couple of years back, but as its social media week we couldn’t resist a shout out to the Old Spice campaign, which may very well go down in history as one of the most popular digital marketing campaigns amongst this generation of man.
Old Spice wasn’t particularly well known for its interesting social media campaigns, until they burst onto the scene with an incredibly funny viral video featuring actor Isaiah Mustafa as ‘Old Spice man’.
This impressive and well-worked rebranding campaign helped give Old Spice a younger image, and we think its a sterling example of digital marketing at its finest.