No day is ever the same for our Digital Account Director, James Wray . Here’s a little update on the sights he’s seen recently, including Ideal Heating’s stand at this year’s Retro Expo…
Sometimes working at a creative agency, you find yourself in places you never dreamed you’d get to.
Last week I was working on the latest album website for metalcore band Bring Me The Horizon one day the next finding myself at an onshore gas drilling rig near the Lancashire coast! The following day, Rachel Phipps and I attended Retro Expo at the Birmingham NEC, otherwise known as the UK heating industry’s event of the year. Ceaseless glamour!
We were there to meet our client Ideal Heating and to see Turn Key’s artwork and animations for the Magnificent 7 campaign come to life on their amazing new exhibition stand.
As a career-long digital marketer, I’m used to seeing the fruits of my labour exist in the virtual world. However, it is still something really quite special when I get the chance to see work in a physical environment, particularly for me when it consists of an outdoor digital element too!
Ideal’s stand was the cream of the crop at Retro Expert, the most stand-out by far! Consisting of statues of huge rotating 7’s (marking the ‘7 year warranty’ campaign), a bar (always important in attracting visitors!), and beautiful canvases with the campaign messages. There was even a giant LED video wall (the kind you see at rock concerts) playing a specifically created animation including a timer, counting down in real time to the end of the 7 year warranty offer.
Take a look for yourself…
