A Trio of Online Love

Innocent helps drinkers label their love

To celebrate yesterday’s day of love Innocent Smoothie s, renowned for its witty and imaginative packaging, got its drinkers in the mood for Valentine’s Day by offering consumers the chance to create their own ‘love label’ to wrap around their favourite smoothie bottle. After creating a heart-warming message drinkers could either print out their personalised label, or share it on and – a nice little idea to get those creative juices flowing.

Heineken celebrates Valentine’s Day with ‘The Serenade’ Facebook app

Heineken is well known for its engaging and creative social media campaigns, so it was no surprise to see them jump on the day-of-love band wagon and help internet users share the love. Heineken created the Facebook app to let consumers send personalised songs to potential partners, inviting them on a Valentine’s Day date.

They’ve also spread the word on , where millions of people from across the globe will be able to participate and create their own songs via this viral platform. Check it out

Spread the love

This year, Marmite teamed up with renowned artist Pete Fowler to create a series of e-cards for users to send to their loved ones this Valentine’s Day. After ‘liking’ the Marmite fan page fans got the chance to send three bright and quirky messages of love, these included – “I need you in my life”, “spread the love” and “let’s get together”.

This clever campaign drove people to the Facebook page and encouraged Marmite lovers to share recipes, videos and much more to win fantastic prizes – now that’s some serious social love!