Turn Key Blog. Things we've done and the things we love.

At Turn Key, we’ve been working with Leeds-based law firm, Blacks Solicitors , for a number of years. We’ve developed a strong brand for the firm which we, and the team at Blacks, are extremely proud of. The solicitors have become renowned in the region for their famous circular yellow logo which is used across all marketing collateral against a black background to really grab attention.

We’ve designed several high quality marketing documents for Blacks over the years. However, recently the team came to us with a challenge – “what can we use to house our collateral?”

Blacks required a branded folder to carry all the materials and paperwork the team give to past, present and prospective clients. But it needed to be different, something extra special that represented quality, reflecting the excellent services on offer. So we came up with something superior, sleek and, let’s face it, just plain sexy…

The new Blacks folders are the epitome of simplistic, printed in matte black onto high quality 380gsm Argowiggins Curious Skin stock to give a unique finish. The iconic Blacks logo, finished in a Gloss Yellow foil, peeks through a large circular hole on the front cover.

The inside cover holds a silver ink with a die cut business card holder for the team to personalise. We also abandoned the usual opening mechanism, instead choosing a magnetic closing to give a minimal, clean and high quality finish.

The team at Blacks is really pleased with the finished result and so are we. Check out the photographs below and let us know what you think…

Last month, Charlotte Oldroyd, mother of two and founder of Cootchie-coo.com approached us to help with the PR around the launch of her new childrenswear boutique in the Victoria Quarter .

The online boutique, which stocks designer brands from across the world, including Bonnie Baby , No Added Sugar and Beauty & The Bib really took off and following its success, Charlotte decided to open a shop in the heart of Leeds.

With just a week between Charlotte being handed the keys and opening the shop to the public, time was of the essence!

We quickly got to work on creating a ‘buzz’ online around the opening through Cootchie-Coo’s social media channels. We posted videos of the shop under construction, snapped the joiners (hard) at work and teased other pictures all to build up anticipation around the exciting new launch!

Ongoing PR around the launch is underway with an official VIP media launch event being held in May – watch this space!

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It’s been a busy time at Turn Key of late as we pulled together the Spring Lookbook for Eden Shopping Centre . This year’s publication was a 12-page mini-magazine aimed at men and women over 30 – our fashion team put their heads together to come up with something truly eye-catching.

Through dazzling design, impressive imagery and creative copy, the lookbook showcases some of the most up-and-coming spring trends and where shoppers can find them at Eden. As well as the latest mens and women’s clothing and accessories, this year’s mini-mag also features beauty must-haves and Eden events and entertainment with a scrapbook-style design.

The final designs have been printed and distributed to over 75,000 shoppers in and around High Wycombe. We’ve had some lovely feedback so far – what do you think?

Last Friday, the Turn Key boys donned their football boots and ventured up to Seacroft for the Lucozade Powerleague five-a-side competition.

After an eventful experience last year (for those who don’t remember, our designer Darren broke his wrist) Sean , Matt , Jac, Oliver, Oli , Scott  and Carl were more determined than ever to save face and put up a good fight. With the regional finals held at the one and only Wembley Stadium, this was a competition we really wanted to win.

Unfortunately though, the tournament didn’t go as planned. After warming up in the first game, we lost out 7-0, cue slightly embarrassed faces all round.

Our confidence wasn’t knocked though and the boys soldiered on through the second game, which was lost with a smaller goal gap of just 5-2 thanks to Matt’s excellent shot stopping and more shape on the field from the whole team.

The final game was the closest yet, Team TK’s determination grew and we missed out on a draw by just a whisker with the full time score 3-2.

Despite the fact we lost all three games, this year’s tournament was a moral victory for the TK boys! Although we lost, we improved every game and left the stadium with no broken bones and some great teamwork under our belt, maybe we just need to start training for next year’s tournament now…