Turn Key Blog. Things we've done and the things we love.

Here at TK we’re totally blogsessed, this channel of communication has so many benefits for brands and businesses looking to ramp up their online activity. Our PR Executive, Gina , has blogged about blogging – giving businesses some tips on how to join the blogosphere…

Update regularly

Just as you would with Facebook or Twitter, a blog is a channel that needs to be updated regularly. For most brands, we advise about once a week or three times a month, however this depends completely on who your audience is. Blogs make excellent content for social media and updating regularly will help your website climb the Google rankings

Content is KING

It’s our favourite phrase here at Turn Key, but content really is invaluable. If you get bored writing your blog, the chances are, people will get bored reading it! Make sure you’re writing about relevant topics that are interesting to your readers. Try to keep things varied, put together a rough schedule of blog ideas for each month, although be prepared to post something quickly if you see a story in the news that you have an opinion on.

Integrate key words

SEO can be hard to get your head around, but one of the basics is to try and weave in key words to everything you publish on your website. Blogs are a great way to do this – for example – at Turn Key we may want to include the words; marketing, PR, design, social media, agency, Leeds (see what we did there?) By including keywords strategically and intelligently into your blog and website, you’ll have a better chance of climbing the search engine rankings.

Snap happy

As the old saying goes, a picture tells a thousand words and blog readers don’t want to spend hours scrolling through information. Make sure you keep your blogs brief but include plenty of photographs and visual aids such as infographics and diagrams, a paragraph or two and some well-chosen images will have just the right effect.

Sense the tone

The tone of a blog is different to that of a website page or magazine article. A blog is ‘web log’, an online diary, and this allows bloggers to employ a more personal tone which reflects the voice of the writer or the brand.

It’s been a busy few weeks here at Turn Key Headquarters and some of the team came up with a novel way for us all to let off some steam – the TK Foosball Tournament! About half the agency volunteered to get involved and we were split into two groups, the idea being that all members of each group must play each other.

After two weeks of non-stop foosball – before work, during lunch and afterwork – the quarter finalists were revealed:

Sean  vs  Darren

James  vs  Leanne S

Carl  vs  Oli H

Andy  vs  Phill

The competitiveness ramped up a gear at this point and everyone was in it to win it. Gradually players were knocked out until there were only two foosballers remaining – Sean and Oli H . The final took place after work last Friday evening when the whole office gathered around the table to see who would be victorious. The suspense was overwhelming and as Sean and Oli stepped up to the table, everyone could feel how much they wanted it. Much to Oli’s disappointment, Sean pipped him to the post with the result of 2 – 0.

Well done to everyone involved – what will we do with our lunch breaks now?

Love is well and truly in the air this Valentine’s Day at Turn Key HQ with the 2013 Valentine’s campaign we’ve been putting together for our client Eden .

Briefed to design and create a range of Valentine’s collateral for the High Wycombe shopping centre, the team got stuck straight into coming up with some great creative ideas. To showcase Eden’s premium retail and entertainment offering, we swapped cliché cards and cheesy slogans for pretty pastels and everybody’s favourite retro sweet, the love heart.

We’re really pleased with the final artwork – the designers have certainly spread the love and our PR and marketing teams have thought of some really catchy slogans. The creative is being used in everything from page banners to posters, emailers to F – all promoting Eden’s Valentine’s Day offering of gifts, fashion, entertainment.

Happy Valentine’s Day from TK!